“Make your customer
the hero of your
stories.”
– Ann Handley
Hag. (dir. Jay najeeah, 2024)
credits: marketing strategist, marketing manager
Award-winning screenwriter and director, Jay Najeeah(she/they)has entrusted Yani McRae with the commercial success of their short Queer Southern Gothic, Hag., serving as marketing strategist and manager.
Leading crowdfunding, facilitating festival submissions, and keeping the production team abreast of evolving social media trends, Yani has thoroughly enjoyed her time contributing to such an awesome project!
To date, this gorgeous film has been accepted to eight film festivals (and counting) and has won the Focus Features Creativity and Innovation Award!
athlete greg brooks for quillbot (2023)
credit: video editor
rosa’s greek boutique , inc. campaign (2022)
credits: creative director, digital marketing strategist, social media manager
Yani has partnered with Rosa's Greek Boutique, Incorporated, a pioneering company in its industry, for the better part of a decade.
Years into their professional relationship, Ms. McRae became the official social media manager and content creator for RGB, Inc. Tasked with revitalizing the longstanding brand in an era when social media algorithms are both mystifying and mercurial, this marketing maven rose to the challenge, while honoring the values of the brand that have sustained its name for the last forty years.
The below gallery features shots from a photoshoot creatively directed by Yani (shot by Raye Randolph)for a marketing campaign that she led to modernize the feel of the RGB, Inc. website and social media pages.
fleur co. candle + Fragrance (2020)
credits: brand designer, CREATIVE DIRECTOR, PHOTOGRAPHER
In 2020, like many back on Planet Earth, Yani was confined to her home. To break the monotony, she leaned into a hobby that kept her occupied in between online classes and movie marathons: candle-making.
Though Fleur Co. Candle + Fragrance halted its operations as Earth returned to business as usual, the skills that this creator garnered through the experience of designing a brand are some that she has carried to YaniWorld and beyond!
The images below were shot and creatively directed by Yani McRae for Fleur Co., each candle design and scent carefully concocted with her very own hands.
